APA (7th ed.) Citation

Ries, A. (2004). The Origin of Brands: How Product Evolution Creates Endless Possibilities For New Brands. Collins.

Chicago Style (17th ed.) Citation

Ries, Al. The Origin of Brands: How Product Evolution Creates Endless Possibilities For New Brands. New York: Collins, 2004.

MLA (8th ed.) Citation

Ries, Al. The Origin of Brands: How Product Evolution Creates Endless Possibilities For New Brands. Collins, 2004.