The Origin of Brands : How Product Evolution Creates Endless Possibilities For New Brands /

Bibliographic Details
Main Author: Ries, Al
Format: Book
Published: New York: Collins, 2004.
Subjects:
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100 1 # |a Ries, Al 
245 0 0 |a The Origin of Brands :   |b How Product Evolution Creates Endless Possibilities For New Brands /   |c Al Ries and Laura Ries. 
260 # # |a New York:   |b Collins,   |c 2004. 
300 # # |a 308p:   |b ill;   |c 20cm. 
500 # # |a Includes index 
650 # 0 |a Brand name products  
650 # 0 |a Brand name products --   |x Marketing  
650 # 0 |a New products --   |x Management  
650 # 0 |a Brand name products --   |x Management  
999 |a 1202068198  |b BOOK  |c Main Non-Fiction  |e INTAN BK