The Origin of Brands : How Product Evolution Creates Endless Possibilities For New Brands /

The Origin of Brands : How Product Evolution Creates Endless Possibilities For New Brands /

Bibliographic Details
Main Author:	Ries, Al
Format:	Book
Published:	New York: Collins, 2004.
Subjects:	Brand name products Brand name products -- > Marketing New products -- > Management Brand name products -- > Management

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