Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships /

Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships /

Bibliographic Details
Main Author: Gillin, Paul
Other Authors: Schwartzman
Format: Book
Published: New Jersey: John Wiley & Sons,Inc, 2011.
Subjects:
Social media
Internet marketing
Marketing -- > Social aspects
Description
Item Description:Includes index
Physical Description:xxii,250p: ill; 24cm.

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