Gillin, P., & Schwartzman, E. (2011). Social marketing to the business customer: Listen to your 2B Market, generate major account leads, and build client relationships. Wiley.
Chicago Style (17th ed.) CitationGillin, Paul, and Eric Schwartzman. Social Marketing to the Business Customer: Listen to Your 2B Market, Generate Major Account Leads, and Build Client Relationships. New Jersey: Wiley, 2011.
MLA (8th ed.) CitationGillin, Paul, and Eric Schwartzman. Social Marketing to the Business Customer: Listen to Your 2B Market, Generate Major Account Leads, and Build Client Relationships. Wiley, 2011.
Warning: These citations may not always be 100% accurate.