Social marketing to the business customer : listen to your 2B Market, generate major account leads, and build client relationships /

Bibliographic Details
Main Author: Gillin, Paul
Other Authors: Schwartzman, Eric
Format: Book
Published: New Jersey: Wiley, 2011.
Subjects:
Description
Item Description:includes notes and index
Physical Description:xxii, 250p: ill; 24cm.
ISBN:9780470639337