|
|
|
|
| LEADER |
00716cam a2200205 7i4500 |
| 001 |
0000014342 |
| 005 |
20151104090000.0 |
| 005 |
##20151104114700.0 |
| 003 |
##MY-KlINT |
| 020 |
# |
# |
|a 9780787998325
|
| 039 |
# |
9 |
|y 201511041147
|z VLOAD
|
| 090 |
0 |
0 |
|a 658.8
|b DUN
|
| 100 |
1 |
# |
|a Dunn, Michael
|
| 245 |
1 |
4 |
|a The marketing accountability imperative :
|b driving superior returns on marketing investments /
|c Michael Dunn and Chris Halsall.
|
| 260 |
# |
# |
|a San Francisco:
|b Jossey-Bass,
|c 2009.
|
| 300 |
# |
# |
|a xiv, 450p:
|b ill;
|c 24cm.
|
| 500 |
# |
# |
|a Includes bibiographical references and index.
|
| 650 |
# |
0 |
|a Marketing --
|x Management
|
| 650 |
# |
0 |
|a Marketing --
|x Cost effectiveness
|
| 999 |
|
|
|a 1202068068
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|