APA (7th ed.) Citation

Parameswaran, M. G. (2006). Building brand value: Five steps to building powerful brands. Tata Mc-Graw HILL.

Chicago Style (17th ed.) Citation

Parameswaran, M G. Building Brand Value: Five Steps to Building Powerful Brands. New Delhi: Tata Mc-Graw HILL, 2006.

MLA (8th ed.) Citation

Parameswaran, M G. Building Brand Value: Five Steps to Building Powerful Brands. Tata Mc-Graw HILL, 2006.