Building brand value : five steps to building powerful brands /

Bibliographic Details
Main Author: Parameswaran, M G
Format: Book
Published: New Delhi: Tata Mc-Graw HILL, 2006.
Subjects:
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245 1 0 |a Building brand value :   |b five steps to building powerful brands /   |c M G Parameswaran. 
260 # # |a New Delhi:   |b Tata Mc-Graw HILL,   |c 2006. 
300 # # |a XVII, 385P:   |b Iill;   |c 23cm. 
500 # # |a Includes appendices and index. 
650 # 0 |a Product management  
650 # 0 |a brand loyalty  
650 # 0 |a brand management  
999 |a 1108066957  |b BOOK  |c Main Non-Fiction  |e INTAN BK