Voice of the customer marketing : a revolutionary five-step process to create customers who care, spend, and stay /

Bibliographic Details
Main Author: Roman, Ernan
Format: Book
Published: New York: McGraw-Hill, 2011.
Subjects:
LEADER 00729cam a2200229 7i4500
001 0000014387
005 20151104090000.0
005 ##20151104114700.0
003 ##MY-KlINT
020 # # |a 9780071740838  
039 # 9 |y 201511041147  |z VLOAD 
090 0 0 |a 658.8   |b ROM 
100 1 # |a Roman, Ernan 
245 1 0 |a Voice of the customer marketing :   |b a revolutionary five-step process to create customers who care, spend, and stay /   |c Ernan Roman. 
260 # # |a New York:   |b McGraw-Hill,   |c 2011. 
300 # # |a xvi, 248p:   |b illc24cm. 
500 # # |a Includes index 
650 # 0 |a Consumer profiling  
650 # 0 |a Customer relations  
650 # 0 |a Relation marketing  
650 # 0 |a Database marketing  
999 |a 1205068397  |b BOOK  |c Main Non-Fiction  |e INTAN BK