APA (7th ed.) Citation

Prandelli, E., & Sawhney, M. (2008). Collaborating with customers to innovate: Conceiving and marketing products in the networking age. Edward Elgar.

Chicago Style (17th ed.) Citation

Prandelli, Emanuela, and Mohanbir Sawhney. Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age. Cheltenham: Edward Elgar, 2008.

MLA (8th ed.) Citation

Prandelli, Emanuela, and Mohanbir Sawhney. Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age. Edward Elgar, 2008.