Collaborating with customers to innovate : conceiving and marketing products in the networking age /

Bibliographic Details
Main Author: Prandelli, Emanuela
Other Authors: Sawhney, Mohanbir
Format: Book
Published: Cheltenham: Edward Elgar, 2008.
Subjects:
Description
Item Description:Includes bibliographical references and index.
Physical Description:xii, 161p: ill; 23cm.
ISBN:9781849800587