Collaborating with customers to innovate : conceiving and marketing products in the networking age /

Bibliographic Details
Main Author: Prandelli, Emanuela
Other Authors: Sawhney, Mohanbir
Format: Book
Published: Cheltenham: Edward Elgar, 2008.
Subjects:
LEADER 00765cam a2200217 7i4500
001 0000014464
005 20151104090000.0
005 ##20151104114700.0
003 ##MY-KlINT
020 # # |a 9781849800587  
039 # 9 |y 201511041147  |z VLOAD 
090 0 0 |a 658.575   |b PRA 
100 1 # |a Prandelli, Emanuela 
245 1 0 |a Collaborating with customers to innovate :   |b conceiving and marketing products in the networking age /   |c Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona. 
260 # # |a Cheltenham:   |b Edward Elgar,   |c 2008. 
300 # # |a xii, 161p:   |b ill;   |c 23cm. 
500 # # |a Includes bibliographical references and index. 
650 # 0 |a Customers relations  
650 # 0 |a New products  
700 0 # |a Sawhney, Mohanbir  
999 |a 1202068169  |b BOOK  |c Main Non-Fiction  |e INTAN BK