Collaborating with customers to innovate : conceiving and marketing products in the networking age /

Collaborating with customers to innovate : conceiving and marketing products in the networking age /

Bibliographic Details
Main Author:	Prandelli, Emanuela
Other Authors:	Sawhney, Mohanbir
Format:	Book
Published:	Cheltenham: Edward Elgar, 2008.
Subjects:	Customers relations New products

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