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Proceedings of the marketing and services management seminar 2009 : case studies in Malaysia : August 19, 2009, Residence Hotel, UNITEN, Bangi,Selangor /

Proceedings of the marketing and services management seminar 2009 : case studies in Malaysia : August 19, 2009, Residence Hotel, UNITEN, Bangi,Selangor /

Bibliographic Details
Other Authors: Aini Aman, Aliah Hanim Mohd. Salleh, Faustino, Jose M.
Format: Book
Published: Malaysia: UKM - Graduate School of Business, 2009.
Subjects:
Service industries -- > Management -- > Research -- > Congresses
Service industries -- > Marketing -- > Research -- > Congresses
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Description
Item Description:Includes appendix and CD-ROM
Physical Description:109p: ill; 25p.
ISBN:9789834480004

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