Proceedings of the marketing and services management seminar 2009 : case studies in Malaysia : August 19, 2009, Residence Hotel, UNITEN, Bangi,Selangor /

Proceedings of the marketing and services management seminar 2009 : case studies in Malaysia : August 19, 2009, Residence Hotel, UNITEN, Bangi,Selangor /

Bibliographic Details
Other Authors:	Aini Aman, Aliah Hanim Mohd. Salleh, Faustino, Jose M.
Format:	Book
Published:	Malaysia: UKM - Graduate School of Business, 2009.
Subjects:	Service industries -- > Management -- > Research -- > Congresses Service industries -- > Marketing -- > Research -- > Congresses

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