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| LEADER |
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|a 9780470613580
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| 039 |
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|y 201511041148
|z VLOAD
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| 090 |
0 |
0 |
|a 658.827
|b AAK
|
| 100 |
1 |
# |
|a Aaker, David A.
|
| 245 |
1 |
0 |
|a Brand relevance :
|b making competitors irrelevant /
|c David A.Aaker.
|
| 260 |
# |
# |
|a San Francisco:
|b Jossey-Bass,
|c 2011.
|
| 300 |
# |
# |
|a xvi, 381p:
|b ill;
|c 24cm.
|
| 500 |
# |
# |
|a Includes notes and index
|
| 650 |
# |
0 |
|a Branding (Marketing)
|
| 650 |
# |
0 |
|a Technological innovations
|
| 650 |
# |
0 |
|a Brand name products
|
| 999 |
|
|
|a 1207068641
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|