Brand relevance : making competitors irrelevant /

Bibliographic Details
Main Author: Aaker, David A.
Format: Book
Published: San Francisco: Jossey-Bass, 2011.
Subjects:
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245 1 0 |a Brand relevance :   |b making competitors irrelevant /   |c David A.Aaker. 
260 # # |a San Francisco:   |b Jossey-Bass,   |c 2011. 
300 # # |a xvi, 381p:   |b ill;   |c 24cm. 
500 # # |a Includes notes and index 
650 # 0 |a Branding (Marketing)  
650 # 0 |a Technological innovations  
650 # 0 |a Brand name products  
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