Brand society : how brands transform management and lifestyle /

Bibliographic Details
Main Author: Kornberger,, Martin
Format: Book
Published: New York: Cambridge University Press, 2010.
Subjects:
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245 1 0 |a Brand society :   |b how brands transform management and lifestyle /   |c Martin Kornberger. 
260 # # |a New York:   |b Cambridge University Press,   |c 2010. 
300 # # |a xx, 308p;   |c 26cm. 
500 # # |a Includes bibliographical references and index 
650 # 0 |a Brand name products --   |x Management  
650 # 0 |a Brandname name products  
650 # 0 |a Polpular culture  
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