Brand champions : how superheroes bring brands to life /

Brand champions : how superheroes bring brands to life /

Bibliographic Details
Main Author: Buckingham, Ian P.
Format: Book
Published: Hampshire: Palgrave Macmillan, 2011.
Subjects:
Brand name products
Brand name products -- > Case studies
Branding (Marketing) -- > Case studies
Branding name products -- > Cases studies
Description
Item Description:Includes bibliographical references and index.
Physical Description:xii, 209p: ill; 24cm.
ISBN:9780230220324

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