|
|
|
|
| LEADER |
00790cam a2200229 7i4500 |
| 001 |
0000014918 |
| 005 |
20151104090000.0 |
| 005 |
##20151104115100.0 |
| 003 |
##MY-KlINT |
| 020 |
# |
# |
|a 9780230220324
|
| 039 |
# |
9 |
|y 201511041151
|z VLOAD
|
| 090 |
0 |
0 |
|a 658.827
|b BUC
|
| 100 |
1 |
# |
|a Buckingham, Ian P.
|
| 245 |
1 |
0 |
|a Brand champions :
|b how superheroes bring brands to life /
|c Ian P. Buckingham.
|
| 260 |
# |
# |
|a Hampshire:
|b Palgrave Macmillan,
|c 2011.
|
| 300 |
# |
# |
|a xii, 209p:
|b ill;
|c 24cm.
|
| 500 |
# |
# |
|a Includes bibliographical references and index.
|
| 650 |
# |
0 |
|a Brand name products
|
| 650 |
# |
0 |
|a Brand name products --
|x Case studies
|
| 650 |
# |
0 |
|a Branding (Marketing) --
|x Case studies
|
| 650 |
# |
0 |
|a Branding name products --
|x Cases studies
|
| 999 |
|
|
|a 1209068836
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|