Unconscious branding : how neuroscience can empower (and inspire) marketing /

Bibliographic Details
Main Author: Van Praet, Douglas
Format: Book
Published: New York: Palgrave Macmillan, 2012.
Subjects:
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245 1 0 |a Unconscious branding :   |b how neuroscience can empower (and inspire) marketing /   |c Douglas Van Praet. 
260 # # |a New York:   |b Palgrave Macmillan,   |c 2012. 
300 # # |a xiv, 274p:   |b ill;   |c 23cm. 
500 # # |a Includes bibliographical references and index 
650 # 0 |a Consumer behaviour --   |x Psychological aspects  
650 # 0 |a Marketing --   |x Psychological aspectsx  
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