Unconscious branding : how neuroscience can empower (and inspire) marketing /

Unconscious branding : how neuroscience can empower (and inspire) marketing /

Bibliographic Details
Main Author:	Van Praet, Douglas
Format:	Book
Published:	New York: Palgrave Macmillan, 2012.
Subjects:	Consumer behaviour -- > Psychological aspects Marketing -- > Psychological aspectsx

Similar Items

Consumer Behaviour : Applications in Marketing /
by: East, Robert
Published: (2013)

Decoding the New Consumer Mind : How and Why We Shop and Buy /
by: Yarrow Kit
Published: (2014)

Consumer behaviour : an Asia Pacific approach /
Published: (2007)

How customers think : essential insights into the mind on the market /
by: Zaltman, Gerald
Published: (2003)

Consumer behaviour /
by: Schiffman, Leon G.
Published: (2000)

How customers think : essential insights into the mind of the market /
by: Zaltman, Gerald
Published: (2003)

How cool brands stay hot : branding to generation /
by: Bergh, Joeri Van den
Published: (2013)

The Ethical Consumer /
Published: (2005)

Mengendali aduan pelanggan : menukar cabaran kepada peluang /
by: Denham, Jennifer
Published: (2003)

Brainfluence : 100 ways to persuade and convince consumers with neuromarketing /
by: Dooley, Roger
Published: (2012)

Brainfluence : 100 ways to persuade and convince consumers with neuromarketing /
by: Dooley, Roger
Published: (2012)

The human brand : how we relate to people,products and companies /
by: Malone, Chris, 1969-
Published: (2013)

The Brand Innovation Manifesto : How to Build Brands, Redefine Markets and Defy Conventions /
by: Grant, John, 1964-

Mengendali aduan pelanggan : menukar cabaran kepada peluang /
by: Denham, Jennifer
Published: (2003)

Pengantar psikologi : satu pengenalan asas kepada jiwa dan tingkah laku manusia /
by: Mahmood Nazar Mohamed
Published: (2010)

Recommend this! : delivering digital experiences that people want to share /
by: Thibeault, Jason
Published: (2014)

Buy ology : truth and lies about why we buy /
by: Lindstrom, Martin, 1970-
Published: (2008)

Kellogg on marketing : the kellogg marketing faculty Northwestern University /
Published: (2001)

Corruption and the Destiny of Asia /
by: Alatas, Hussein, Syed, 1928
Published: (1999)

Conquering Consumerspace : Marketing Strategies for a Branded World /
by: Solomon, Michael R

Bargaining for results /
by: WINKLER, John
Published: (1981)

How to market to people not like you : know it or blow it rules for reaching diverse customers /
by: McDonald, Kelly
Published: (2011)

How to market to people not like you : know it or blow it rules for reaching diverse customers /
by: McDonald, Kelly
Published: (2011)

Don't think pink : what really makes women buy-and how to increase your share of this crucial market /
by: Johnson, Lisa
Published: (2004)

Always on : advertising, marketing, and media in an era of consumer control /
by: Vollmer, Christopher
Published: (2008)

Emotional branding : how successful brands gain the irrational edge /
by: Travis, Daryl
Published: (2000)

Customer behavior : a managerial perspective.
by: Sheth, Jagdish N
Published: (2004)

MAKE SOME NOISE : The Unconventional Road To Dominance /
by: Schmidt, Ken

Beyond branding : how savvy marketers build brand equity to create products and open new markets /
by: Marconi, Joe
Published: (1994)

Leveraging Japan : marketing to the new Asia /
by: Fields, George
Published: (2000)

The new culture of desire : 5 radical new strategies that will change your business and your life /
by: Davis, Melinda
Published: (2002)

Perlakuan Pengguna.
Published: (2000)

Quality standard from the Islamic perspective /
Published: (2005)

SUPERCONSUMERS : A SIMPLE, SPEEDY, AND SUSTAINABLE PATH TO SUPERIOR GROWTH /
by: Yoon, Eddie

Attention! : how to interrupt, yell, whisper, and touch consumers /
by: Sacharin, Ken
Published: (2001)

GUILT TRIP : From Fear to Guilt on the Green Bandwagon /
by: Hesz, Alex

Black and White Thingking : The burden of a binary brain in a complex world / /
by: Dutton, Kevin, Dr, 1965-

Global Marketing and Advertising : Understanding Cultural Paradoxes /
by: Mooij, Marieke de
Published: (2014)

The power of thanks : how social recognition empowers employees and creates a best place to work /
by: Mosley, Eric
Published: (2014)

Kesejahteraan di Era Digital Melalui Komunikasi dan Psikologi /
Published: (2024)