Connected CRM : implementing a data-driven, customer-centric business strategy /

Bibliographic Details
Main Author: Williams, David S.
Format: Book
Published: New Jersey: John Wiley & Sons, 2014.
Subjects:
LEADER 00735cam a2200217 7i4500
001 0000016362
005 20151104090000.0
005 ##20151104120000.0
003 ##MY-KlINT
020 # # |a 9781118835807  
039 # 9 |y 201511041200  |z VLOAD 
090 0 0 |a 658.812   |b WIL 
100 1 # |a Williams, David S. 
245 1 0 |a Connected CRM :   |b implementing a data-driven, customer-centric business strategy /   |c David S. Williams. 
260 # # |a New Jersey:   |b John Wiley & Sons,   |c 2014. 
300 # # |a xiii, 242p:   |b ill;   |c 23cm. 
500 # # |a Includes bibliographical references and index 
650 # 0 |a Relationship marketing  
650 # 0 |a Customer relations --   |x Management  
650 # 0 |a Strategic planning  
999 |a 1501069957  |b BOOK  |c Main Non-Fiction  |e INTAN BK