Legends in Marketing : Volume 1, SERVICE MARKETING /

Bibliographic Details
Main Author: Gronroos, Christian
Other Authors: Series Editor Jagdish N. Sheth, Ph.D
Format: Book
Published: New Delhi, India: SAGE Publications India Pvt Ltd, 2013.
Edition:Volume 1.
Subjects:
Description
Item Description:Includes bibliographical references
Physical Description:xxxi, 222p: ill; 25cm.
ISBN:9788132110026