Legends in Marketing : Volume 1, SERVICE MARKETING /

Bibliographic Details
Main Author: Gronroos, Christian
Other Authors: Series Editor Jagdish N. Sheth, Ph.D
Format: Book
Published: New Delhi, India: SAGE Publications India Pvt Ltd, 2013.
Edition:Volume 1.
Subjects:
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245 1 0 |a Legends in Marketing :   |b Volume 1, SERVICE MARKETING /   |c CHRISTIAN GRONROOSS. 
250 # # |a Volume 1. 
260 # # |a New Delhi, India:   |b SAGE Publications India Pvt Ltd,   |c 2013. 
300 # # |a xxxi, 222p:   |b ill;   |c 25cm. 
500 # # |a Includes bibliographical references 
650 # 0 |a Communication in marketing  
650 # 0 |a Marketing  
650 # 0 |a Marketing research  
700 0 # |a Series Editor Jagdish N. Sheth, Ph.D.  
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