Legends in Marketing : Volume 2, SERVICE MANAGEMENT /

Bibliographic Details
Main Author: Gronroos, Christian
Other Authors: Series Editor Jagdish N. Sheth, PHD
Format: Book
Published: New Delhi, India: SAGE Publications India Pvt Ltd, 2013.
Edition:Volume 2.
Subjects:
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245 1 0 |a Legends in Marketing :   |b Volume 2, SERVICE MANAGEMENT /   |c CHRISTIAN GRONROOS. 
250 # # |a Volume 2. 
260 # # |a New Delhi, India:   |b SAGE Publications India Pvt Ltd,   |c 2013. 
300 # # |a xxvii, 184p:   |b ill;   |c 24cm. 
500 # # |a Includes bibliographical references 
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650 # 0 |a Marketing  
650 # 0 |a Communication in marketing  
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