Legends in Marketing : Volume 2, SERVICE MANAGEMENT /

Legends in Marketing : Volume 2, SERVICE MANAGEMENT /

Bibliographic Details
Main Author:	Gronroos, Christian
Other Authors:	Series Editor Jagdish N. Sheth, PHD
Format:	Book
Published:	New Delhi, India: SAGE Publications India Pvt Ltd, 2013.
Edition:	Volume 2.
Subjects:	Marketing research Marketing Communication in marketing

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