Legends in Marketing : Volume 3, SERVICE LOGIC /

Bibliographic Details
Main Author: Gronroos, Christian
Other Authors: Series Editor Jagdish N. Sheth, Ph.D
Format: Book
Published: New Delhi, India: SAGE Publications India Pvt Ltd, 2013.
Edition:Volume 3.
Subjects:
Description
Item Description:Includes bibliographical references
Physical Description:xxvii, 238p: ill; 24cm.
ISBN:9788132110026 (HB)