Legends in Marketing : Volume 3, SERVICE LOGIC /

Legends in Marketing : Volume 3, SERVICE LOGIC /

Bibliographic Details
Main Author:	Gronroos, Christian
Other Authors:	Series Editor Jagdish N. Sheth, Ph.D
Format:	Book
Published:	New Delhi, India: SAGE Publications India Pvt Ltd, 2013.
Edition:	Volume 3.
Subjects:	Communication in marketing Marketing Marketing research

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