Legends in marketing : Volume 4, SERVICE QUALITY /

Bibliographic Details
Main Author: CHRISTIAN GRONROOS
Other Authors: Series Editor jagdish N.Sheth, Ph.D
Format: Book
Published: New Delhi, India: SAGE Publications India Pvt Ltd, 2013.
Subjects:
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245 1 0 |a Legends in marketing :   |b Volume 4, SERVICE QUALITY /   |c CHRISTIAN GRONROOS. 
260 # # |a New Delhi, India:   |b SAGE Publications India Pvt Ltd,   |c 2013. 
300 # # |a xxv, 212p:   |b ill;   |c 24cm. 
500 # # |a Includes bibliographical references 
650 # 0 |a Marketing research  
650 # 0 |a Communication in marketing  
650 # 0 |a Marketing  
700 0 # |a Series Editor jagdish N.Sheth, Ph.D.  
999 |a 1501070116  |b BOOK  |c Main Non-Fiction  |e INTAN BK