The Brand Strategist's Guide to Desire : How to give consumers what they actually want /
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| Format: | Book |
| Published: |
Basingstoke:
Palgrave Macmillan,
2014.
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| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xiii, 190p; 22cm. |
| ISBN: | 9781137351814 |