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| 001 |
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| 005 |
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##MY-KlINT |
| 020 |
# |
# |
|a 9781137351814
|
| 039 |
# |
9 |
|y 201511041201
|z VLOAD
|
| 090 |
0 |
0 |
|a 658.8343
|b SIM
|
| 100 |
1 |
# |
|a Simpson, Anna
|
| 245 |
1 |
4 |
|a The Brand Strategist's Guide to Desire :
|b How to give consumers what they actually want /
|c Anna Simpson.
|
| 260 |
# |
# |
|a Basingstoke:
|b Palgrave Macmillan,
|c 2014.
|
| 300 |
# |
# |
|a xiii, 190p;
|c 22cm.
|
| 500 |
# |
# |
|a Includes bibliographical references and index
|
| 650 |
# |
0 |
|a Brand name products --
|x Management
|
| 650 |
# |
0 |
|a Consumers' preferencex
|
| 999 |
|
|
|a 1501069945
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|