Yarrow Kit. (2014). Decoding the New Consumer Mind: How and Why We Shop and Buy. Jossey-Bass.
Chicago Style (17th ed.) CitationYarrow Kit. Decoding the New Consumer Mind: How and Why We Shop and Buy. San Francisco: Jossey-Bass, 2014.
MLA (8th ed.) CitationYarrow Kit. Decoding the New Consumer Mind: How and Why We Shop and Buy. Jossey-Bass, 2014.
Warning: These citations may not always be 100% accurate.