Decoding the New Consumer Mind : How and Why We Shop and Buy /

Bibliographic Details
Main Author: Yarrow Kit
Format: Book
Published: San Francisco: Jossey-Bass, 2014.
Subjects:
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020 # # |a 9781118647684  
039 # 9 |y 201511041201  |z VLOAD 
090 0 0 |a 339.47019   |b YAR 
100 1 # |a Yarrow Kit 
245 1 0 |a Decoding the New Consumer Mind :   |b How and Why We Shop and Buy /   |c Kit Yarrow, Foreword by Paco Underhill. 
260 # # |a San Francisco:   |b Jossey-Bass,   |c 2014. 
300 # # |a x, 214p:   |b ill;   |c 24cm. 
500 # # |a Includes bibliographical references and index 
650 # 0 |a Consumers --   |x Psychology  
650 # 0 |a Consumer behaviour  
650 # 0 |a Consumption (Economics) --   |x Psychological adpects  
999 |a 1501069972  |b BOOK  |c Main Non-Fiction  |e INTAN BK