CRM Systemes in Industrial Companies : Intra- and Inter-Organizational Effects /

CRM Systemes in Industrial Companies : Intra- and Inter-Organizational Effects /

Bibliographic Details
Main Author: Perna, Andrea
Format: Book
Published: Basingstoke: Palgrave Macmillan, 2014.
Subjects:
Customer relations -- > Management -- > Data processing
Customer relations -- > Management -- > Data processing -- > case Study
Customer relations -- > Managementy
Description
Item Description:Includes bibliographical references and index
Physical Description:xiii, 249p: ill; 22cm.
ISBN:9781137335654

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