CRM Systemes in Industrial Companies : Intra- and Inter-Organizational Effects /

CRM Systemes in Industrial Companies : Intra- and Inter-Organizational Effects /

Bibliographic Details
Main Author: Perna, Andrea
Format: Book
Published: Basingstoke: Palgrave Macmillan, 2014.
Subjects:
Customer relations -- > Management -- > Data processing
Customer relations -- > Management -- > Data processing -- > case Study
Customer relations -- > Managementy
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245 1 0 |a CRM Systemes in Industrial Companies :   |b Intra- and Inter-Organizational Effects /   |c Andrea Perna and Enrico Baraldi. 
260 # # |a Basingstoke:   |b Palgrave Macmillan,   |c 2014. 
300 # # |a xiii, 249p:   |b ill;   |c 22cm. 
500 # # |a Includes bibliographical references and index 
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650 # 0 |a Customer relations --   |x Management --   |x Data processing --   |x case Study  
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