BRANDING IN A COMPETITIVE MARKETPLACE /

Bibliographic Details
Main Author: Baisya, Rajat K.
Format: Book
Published: India: SAGE, 2013.
Subjects:
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100 1 # |a Baisya, Rajat K. 
245 1 0 |a BRANDING IN A COMPETITIVE MARKETPLACE /   |c RAJAT K. BAISYA. 
260 # # |a India:   |b SAGE,   |c 2013. 
300 # # |a xxxi, 229p:   |b ill;   |c 24cm. 
500 # # |a Includes bibliographical references and index 
650 # 0 |a Branding (Marketing)  
650 # 0 |a Strategic planning  
650 # 0 |a Brand name products  
999 |a 1503070222  |b BOOK  |c Main Non-Fiction  |e INTAN BK