APA (7th ed.) Citation

Kumar V. (2013). Profitable Customer Engagement: Concepts, Metrics, and Strategies. SAGE.

Chicago Style (17th ed.) Citation

Kumar V. Profitable Customer Engagement: Concepts, Metrics, and Strategies. India: SAGE, 2013.

MLA (8th ed.) Citation

Kumar V. Profitable Customer Engagement: Concepts, Metrics, and Strategies. SAGE, 2013.

Warning: These citations may not always be 100% accurate.