Profitable Customer Engagement : Concepts, Metrics, and Strategies /

Bibliographic Details
Main Author: Kumar V.
Format: Book
Published: India: SAGE, 2013.
Subjects:
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245 1 0 |a Profitable Customer Engagement :   |b Concepts, Metrics, and Strategies /   |c V. Kumar. 
260 # # |a India:   |b SAGE,   |c 2013. 
300 # # |a xxii, 311p:   |b ill;   |c 25cm. 
500 # # |a Includes bibliographical references and index 
650 # 0 |a Branding (Marketing)  
650 # 0 |a Profit  
650 # 0 |a Customer relations --   |x Management  
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