APA (7th ed.) Citation

Hendon, D. W. (2001). Classic failures in product marketing (marketing principles violations how to avaid them). Hardknocks Factory.

Chicago Style (17th ed.) Citation

Hendon, Donald W. Classic Failures in Product Marketing (marketing Principles Violations How to Avaid Them). Selangor: Hardknocks Factory, 2001.

MLA (8th ed.) Citation

Hendon, Donald W. Classic Failures in Product Marketing (marketing Principles Violations How to Avaid Them). Hardknocks Factory, 2001.