Classic failures in product marketing (marketing principles violations how to avaid them) /

Bibliographic Details
Main Author: Hendon, Donald W.
Format: Book
Published: Selangor: Hardknocks Factory, 2001.
Subjects:
LEADER 00573cam a2200181 7i4500
001 0000017171
005 20151104090000.0
005 ##20151104120700.0
003 ##MY-KlINT
020 # # |a 9839323369  
039 # 9 |y 201511041207  |z VLOAD 
090 0 0 |a 658.8   |b HEN 
100 1 # |a Hendon, Donald W. 
245 1 0 |a Classic failures in product marketing (marketing principles violations how to avaid them) /   |c by Donald W. Hendon. 
260 # # |a Selangor:   |b Hardknocks Factory,   |c 2001. 
300 # # |a 378p.:   |b ill.;   |c 23cm. 
650 # 0 |a Product management  
650 # 0 |a Business failures --   |z United State