APA (7th ed.) Citation

Fournies, F. (2003). Why customers don't do what you want them to do: 24 solutions to ivercoming common selling problems. McGraw-Hill.

Chicago Style (17th ed.) Citation

Fournies, Ferdinand. Why Customers Don't Do What You Want Them to Do: 24 Solutions to Ivercoming Common Selling Problems. New York: McGraw-Hill, 2003.

MLA (8th ed.) Citation

Fournies, Ferdinand. Why Customers Don't Do What You Want Them to Do: 24 Solutions to Ivercoming Common Selling Problems. McGraw-Hill, 2003.