APA (7th ed.) Citation

Prahalad, C. K., & Ramaswamy, V. (2004). The future of competiton: Co - creating unique value with customers. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Prahalad, C. K., and Venkat Ramaswamy. The Future of Competiton: Co - Creating Unique Value with Customers. Boston, Massachusetts: Harvard Business School Press, 2004.

MLA (8th ed.) Citation

Prahalad, C. K., and Venkat Ramaswamy. The Future of Competiton: Co - Creating Unique Value with Customers. Harvard Business School Press, 2004.