The future of competiton : co - creating unique value with customers /

Bibliographic Details
Main Author: Prahalad, C. K.
Other Authors: Ramaswamy, Venkat
Format: Book
Published: Boston, Massachusetts: Harvard Business School Press, 2004.
Subjects:
Description
Item Description:Includes bibliographical references and index
Physical Description:xiii,257p.: ill.; 25cm.
ISBN:1578519535