Franklin, C. (2003). Why innovation fails: Hard - won lesson for business. Spiro Press.
Chicago Style (17th ed.) CitationFranklin, Carl. Why Innovation Fails: Hard - Won Lesson for Business. London: Spiro Press, 2003.
MLA (8th ed.) CitationFranklin, Carl. Why Innovation Fails: Hard - Won Lesson for Business. Spiro Press, 2003.
Warning: These citations may not always be 100% accurate.