Passion branding : harnessing the power of emotion to build strong brands /

Bibliographic Details
Main Author: Duffy, Neill
Other Authors: Hooper
Format: Book
Published: England: John Wiley & Sons, 2003.
Subjects:
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245 1 0 |a Passion branding :   |b harnessing the power of emotion to build strong brands /   |c by Neill Duffy with Jo Hooper. 
260 # # |a England:   |b John Wiley & Sons,   |c 2003. 
300 # # |a ix,249p.:   |b ill.;   |c 24cm. 
500 # # |a Includes index 
650 # 0 |a Brand name products --   |x Case studies  
650 # 0 |a Brand name products --   |x Marketing  
700 0 # |a Hooper,   |h Jo