Passion branding : harnessing the power of emotion to build strong brands /

Passion branding : harnessing the power of emotion to build strong brands /

Bibliographic Details
Main Author:	Duffy, Neill
Other Authors:	Hooper
Format:	Book
Published:	England: John Wiley & Sons, 2003.
Subjects:	Brand name products -- > Case studies Brand name products -- > Marketing

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