Rayport, J. F., & Jaworski, B. J. BEST FACE FORWARD: Why Companies Must Improve Their Service Interfaces with Customers.
Chicago Style (17th ed.) CitationRayport, Jeffrey F., and Bernard J. Jaworski. BEST FACE FORWARD: Why Companies Must Improve Their Service Interfaces with Customers.
MLA (8th ed.) CitationRayport, Jeffrey F., and Bernard J. Jaworski. BEST FACE FORWARD: Why Companies Must Improve Their Service Interfaces with Customers.
Warning: These citations may not always be 100% accurate.