BEST FACE FORWARD : Why Companies Must Improve Their Service Interfaces with Customers /

BEST FACE FORWARD : Why Companies Must Improve Their Service Interfaces with Customers /

Bibliographic Details
Main Author: Rayport, Jeffrey F. (Author)
Other Authors: Jaworski, Bernard J.
Format: Book
Language:English
Subjects:
Competition
Service industries -- > Technological innovations -- > Management
Customer services -- > Management
Description
Item Description:Includes index
Physical Description:xxi, 262 pages: illustrations; 25cm.
Bibliography:Bibliography: pages [229]-247
ISBN:9780875848679
0875848672

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