BEST FACE FORWARD : Why Companies Must Improve Their Service Interfaces with Customers /

BEST FACE FORWARD : Why Companies Must Improve Their Service Interfaces with Customers /

Bibliographic Details
Main Author: Rayport, Jeffrey F. (Author)
Other Authors: Jaworski, Bernard J.
Format: Book
Language:English
Subjects:
Competition
Service industries -- > Technological innovations -- > Management
Customer services -- > Management
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264 # 0 |c ♭2005 
264 # 0 |a BOSTON, MASSACHUSETTS  |b HARVARD BUSINESS SCHOOL PRESS  |c [2005] 
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